Market Overview: Middle East & Africa Communications Platform as a Service (CPaaS) Market
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Middle East & Africa Communications Platform as a Service (CPaaS) Market Insights 2023-28
The Middle East & Africa Communications Platform as a Service (CPaaS) Market is projected to grow at a CAGR of around 20.47% during the forecast period, i.e., 2023-28.
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Top Players in the Middle East & Africa Communications Platform as a Service (CPaaS) Market:
- Infobip
- RouteSms Solutions FZE
- com
- Telesign Corporation
- Unifonic Inc.
- Ericsson (Vonage)
- Telestax
- Kandy Communications LLC
- Karix Mobile Private Limited
- CEQUENS
- Twilio
- CometChat
- Others
Segmentation Analysis of Middle East & Africa Communications Platform as a Service (CPaaS) Market
Middle East & Africa Communications Platform as a Service (CPaaS) Market exactly assesses and highlights significant trends and influencing factors within each segment. The comprehensive analysis extends its predictions for the period spanning 2023-28, focusing on the national landscape. The market is exactly categorized based on this analysis, providing valuable insights into its various facets.
-By End User
- Healthcare
- E-commerce & Retail
- IT & Telecom
- BFSI
- Hospitality
- Others (Media & Entertainment, Manufacturing, etc.)
Based on End User, the BFSI sector dominated the market during the historical period & would also increase at a steady CAGR during the coming years. With the growing number of online customers & a high degree of adoption of the internet-based device among the customer, banking & other financial institution have been attracted towards the communication platform as a service to effectively cater to the customer’s needs.
CPaaS offers solutions to enhance customer engagement, streamline operations, and improve security along with services such as fraud prevention by sending automated alerts, two-factor authentication, account balance & transaction, and loan & credit application, due to which the BFSI sector is progressively adopting these solutions.
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-By Services
- Professional Services
- Managed Services
-By Communication Channels
- Outbound Voice Calls
- Inbound Call Routing
- SMS
- Multimedia and Video Messaging
- Others (Social Media Messaging, Number Masking, WebRTC-based Calling, etc.)
-By Enterprise Size
- Small and Medium Scale Enterprise
- Large Scale Enterprise
A Comprehensive Geographical Analysis:
-By Country
- UAE
- Saudi Arabia
- Qatar
- Israel
- Pakistan
- Turkey
- Others
The market in the UAE is expected to grow rapidly in the coming years, driven by the increasing adoption of cloud-based solutions & the growing demand for real-time communication & collaboration tools. Some key players in the UAE CPaaS market include Twilio, Nexmo (now Vonage), Plivo, MessageBird, etc. These companies offer a range of communication APIs & developer tools that enable businesses to easily integrate messaging, voice, and video capabilities into their applications & workflows.
Various providers, such as e& enterprises, Vongae, etc., have extended their services in the country in line with the growing demand for digital platforms among businesses, which has resulted in the rising number of these solutions offerings for various industry applications, subsequently promoting the pertinent industry growth.
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