Once upon a time, Paul Rand made the observation that “design is the silent ambassador of your brand.” Let us walk you through the various stages of branding design for a small winery that is run by a family. The case study that we have for you today reveals the story right about that. For this project, Serafima Shpin served as the graphic designer, and the article will walk you through the various stages of developing a visual brand, beginning with the search for an idea and continuing through the creation of a logo, packaging, printed materials, and a website.

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Positioning of the Brand

Within the confines of a modest winery, the passion for wine has developed into a family enterprise, which is where the Shpin’s Wine brand traces its roots. Within the context of this activity, the entire family is involve in the process of producing a one-of-a-kind and exclusive wine. It is found on the time-honor and traditional methods of winemaking. The idea behind the brand is base on the concept of a family as a core: everything and everybody is interconnect in it; it is a single entity in which all elements complement and emphasize each other. The brand is based on this concept.

Shpin’s moves away from the conventional perception of wine and toward originality. It attracts attention with its unusual appearance details, such as the genuine shape of the bottle and the label, while also preserving the traditional flavor of high-quality wine. One who is intelligent, cultured, and progressive is the type of person that it considers to be its customer.

The Search for Ideas

The grape plant serves as a defining characteristic and focal point for the brand’s overall visual design system.

The structure of the vine, with all of its characteristics and distinctive multi-faceted forms, serves as the basis for the solution. This includes flexible twisting vines with their rough texture, tendrils that are twist and whimsical, and growth that is free and lush.

Insignia

The authenticity of the vine served as the primary focus of the logo, reiterating the old trunk’s roughness and the fact that it is both durable and stable.

The typeface

The use of Gilroy as an additional font was consider. It stands out due to the fact that it has a static and stable form, which contrasts with the general dynamics of the label style. The label’s information sections can navigate more quickly and easily thanks to this contrast, which also makes reading the label simpler.

The illustrations

These illustrations are a reflection of the freedom and originality of the exuberant tendrils, which defy the general characteristics or order by having a new shape and appearance each time they are drawn. Grapes, glasses, and bottles were select as the primary means of illustration because they are three of the most important objects that are typically associated with wine.

The packaging

The design of the bottles is base on the contrast between the dark bottle and the white minimalist label that features illustrations of the brand as well as information that is easily readable about the product contain within.

Items that have been print

When it comes to the various forms of visual language, such as brochures, posters, and the interface of a website, all of the design elements are complementary to one another and provide flexibility for their incorporation.

Design of Websites

Sergey Kucherenko, the studio’s user interface and user experience designer, present two different choices while working on web design base on design stylistics that were approve for the brand identity.

The initial iteration of the website design is characterize by a monochromatic and minimalistic interface, as well as original animated illustrations that are influence by art. These elements not only contribute to the presentation of the brand, but also add a sense of fun and emotion to the process of interaction.

There is also an alternative for the website that is based on a monochromatic color scheme, a minimalist navigation system, and an elegant scroll animation. This option not only helps to support the brand image but also adds an emotional element to the interaction process.