Have you just started your Software-as-a-Service (SaaS) business? Now, you are looking to promote your software-as-a-service solution (s) to attract customers to it and finally increase your sales. Well, you surely can do that with the right marketing strategy. SaaS explainer videos are what you should consider investing in to effectively promote your software-as-a-service solution and win customers.

The aforementioned explainers are essential for your SaaS startup success. In this post, we shall also put light on it: How?

Comprehend the Power of SaaS Explainers

SaaS explainers are not just for promoting your software-as-a-service solutions. You can use these video types for other purposes as well. In fact, many marketers and brands are using the same video types for SaaS businesses for different purposes. We have mentioned some of the noticeable uses of such explainers below:

• Employee Onboarding
• Employee Training
• Addressing Users’ Queries

Furthermore, expert SaaS explainer videos can serve you aforementioned purposes in 30 to 90 seconds and 2 minutes at most. The aforementioned time limit is enough for explainers to successfully communicate complex information in a simple and meaningful way. Next, we shall talk about how SaaS explainers are crucial for startup success.

How are SaaS Explainers Crucial for Startup Success?

The 2023 B2B SaaS Marketing survey revealed an interesting fact about explainer videos. That is, 80 percent of marketers plan to invest in explainers to promote the products of businesses. Now, it is time we tell you how SaaS explainers are crucial for software-as-a-service startups:

1. Captivating and Effective at the Same Time

SaaS explainer videos have remained a very effective tool for a long period. In fact, they are not just videos but also powerful storytellers. You can fascinatingly yet effectively promote your complex software-as-a-service solution via such explainers. For this reason, you may exploit explainers to promote your SaaS startup. What’s more?

Fascinating explainers allow you to successfully guide your customers about your SaaS product. For example, they allow you to answer your customers’ what, why, and how of your SaaS product.

Based on what we have said above, you can comprehend how captivating explainers are effective at explaining your SaaS solution. So, if you want to easily explain your SaaS product, you should invest in software-as-a-solution explainer videos for your startup.

2. Attention-Grabber That Influence Decisions

In the United States (US) alone, you can find around 17000 software-as-service solution providers. It means there is strong competition in the US among SaaS companies. So, standing out is the key for SaaS brands that explainers can help them accomplish.

Well-crafted explainers are not just a marketing tool but also an attention-grabber that influences decisions. Such videos help target audiences (decision makers) make informed decisions after understanding SaaS solutions of businesses.

If your explainer has the power to convince your prospective customers, your customers will buy and try your SaaS solution. Eventually, it will contribute to increased sales for your business and profit. So, you should invest in such attention-grabbers while making sure you craft them well.

Moreover, you can showcase your SaaS brand personality in explainers through music, color, and pacing, reflecting your brand. It won’t only help your customers recognize your brand but also set you apart from your competitors. Thus, you should create attention-grabbing explainer videos to encourage sales in the aforementioned way.

3. Powerful Tool to Utilize Throughout the Sales Cycle

When it comes to the best videos to exploit at every stage of the sales cycle, explainer videos surpass all. By the same token, you can confidently invest in these videos for your software-as-a-service solution. For instance, you can create explainers for increasing your brand awareness, keeping your customers loyal to your brand, etc.

Put differently, explainer videos are the best companion for the sales team of your software-as-a-service company. This is because they let you effectively feed the sales funnel and let you close a deal.

4. Work Beyond Sales

You may create expert SaaS explainer videos for your startup and win sales in the long run. When you do, you may think you do not need to create any more of these videos. However, these videos can do more than just let you win conversions and sales. So, you should not stop creating explainers to retain customers, win more, and eventually grow your startup.

As an example, you can create explainers as personal guides for your customers to navigate your software. Additionally, you may create explainers to tackle your customers’ concerns and build a trustworthy brand relationship with your customers.

In other words, you can confidently exploit explainers beyond sales for your SaaS brand.

Contingent on the above discussion, you can comprehend how explainers are essential for your SaaS startup. But it is important you create your SaaS explainers to get the most out of your investment. In this respect, you can partner with an explainer video company to ensure you create brilliant explainers for your brand.

Before we jump to our conclusion, we shall share with you some excellent tips on creating one-of-a-kind SaaS explainers.

Bonus Tips on Creating SaaS Explainer Videos

The following are the bonus tips you should capitalize on to create SaaS explainers for your startup:

• Come up with short SaaS explainers so that your target audience can easily grab your brand message.
• Keep your explainers sweet yet focused to successfully answer your customers’ concerns while presenting them with the solution.
• Make sure that the videos you create reflect your brand. Use your brand colors, fonts, logo, etc., in this regard.
• Include a CTA (Call to Action) at the end of explainers to encourage your customers to take the desired action.

Conclusion

You may have started a software-as-a-service company and are looking to promote your SaaS solution. Then, you should consider investing in explainer videos, which can do more than just promote your software-as-a-service product. SaaS explainers are captivating, attention-grabber, powerful, and work beyond sale. Contingent on what we have mentioned previously, you can comprehend how explainers are essential for your SaaS brand. Lastly, you should partner with an explainer video company to create your explainers to ensure you exploit them.