With many different wineries vying for a consumer’s eye at the grocery store, survival in an increased competitive market means you need to stand out on the shelves. For wineries and wine vendors everywhere, custom wine bottle hang tags are one of the most powerful (and often overlooked) marketing tools at your disposal. A well designed and artfully placed custom wine bottle hang tag can be the tipping point that makes a consumer pick your bottle over your competitors. Read on to see how custom wine bottle hang tags can make your brand stand out in the marketplace. Custom Wine Bottle Hang Tags Are All About Standing Out On The Shelf.

1. First Impressions Matter

Your customer’s visual sense is at the forefront when he or she walks into your store. With close to a hundred bottles to choose from, the first thing the customer grasps is the label of the Custom Wine Bottle Hang Tags, the hangtag… A well-designed hangtag is, in our opinion, a mini billboard for your wine, allowing you to deliver your story, the wine’s attributes and perhaps some other pertinent information at a glance.

If the wine is flashy, then this should be conveyed through the hang tag, and vice versa. A tag that is opulent but elegant for a luxury wine might include high-end materials, a bold colour scheme or striking design, while a funky vinous watermark or playful font would make the tag for a frivolous winethe perfect accompaniment. Textures or even embossing, visible to the touch, can compliment the tactile nature of a bottle and give it the instantaneous impression that it deserves a place on our tables.

2. Enhancing Brand Identity

The custom wine bottle hang tag not only completes the packaging experience but also reinforces the brand. Providing an extra surface area for branding, including identity, heritage and uniqueness through imagery, logo, tag lines, and QR’s to video or websites, it gives the consumer a handle on why they are choosing to purchase a specific wine.

Additionally, the packaging of the hang tag can be changed to accommodate seasonal promotions or commemorate special editions (for example, a hang tag with festive colours and motifs during the holiday season positions the wine as a prime gift).

3. Educating the Consumer

The customers who are purchasing and drinking wine today are smarter and more curious than ever. They seek to learn where the wine is from, how it is made, and the details that set the wine apart. In the custom wine bottle hang tag, the information can contain tasting notes, food pairing suggestions, or details about the vineyard and winemaking process.

The presence of this information, however, can incrementally aid the consumer in making a more confident purchase – certainly a critical consideration for a consumer purchasing an expensive wine, often seeking justification for the expense. A hang tag that serves as the educator can be the factor to make the sale.

4. Promotional Opportunities

A customised wine bottle hang tag can be used to advertise discounts, promote upcoming events, or run a loyalty programmes beyond just branding and schooling. For example, a customised wine bottle hang tag can include coupon code or special offers for the next purchase to motivate them to come back for more purchase.

Finally, using today’s technology, where appropriate, hang tags can be used to great effect. Adding a QR code or an NFC chip providing a link to a virtual wine tasting, a tour of the vineyard, or a downloadable recipe can engage consumers in an entirely different way.

5. Sustainability and Eco-Friendliness

Eco-friendly materials could be a great option in a market where consumers are increasingly careful with environmental impact. To stay competitive, it’s good marketing to advertise using the best hang tags. For example, it could give a great perception to the brand when using organic materials for custom wine bottle hang tags UK with information about the sustainability of the process (recycled paper or biodegradable inks for the printing). In other words, these wonderful eco-friendly materials with earth responsible inks would captivate consumers who are aware of our environment.

As well as reducing their carbon footprint, by offering organically produced products wineries can enhance their own brand in the marketplace, increasing brand loyalty to ethical consumers who value sustainability.

Conclusion

Custom wine bottle hang tags are not ornamental accessories – they are vital tools to foster a brand, and a subtle yet consistent POS marketing strategy. The way they look, feel and sound can help you make a good first impression, reinforce your brand image, educate your customer, review your pricing policy, promote your events, well-house your story, and create a more detailed wine appellation map. The sum is far greater than the parts. An investment in smart, educational, sustainable wine bottle hang tags will set the winery apart from the competition, as well as cultivate a more avid consumer.