Swing tags are used to brand and pack products. They transmit a message to the buyer and at the same time add an aesthetic look to the product. The universality of its shape and the excellent functionality of round swing tags overcome these issues and turned round tags into the most popular shape for introducing products in the market.
Aesthetic Appeal of Round Swing Tags
Aside from a few unusual styles, swing tags are mostly rectangular or square, which is great for a round tag because its shape is going to stick out from the page. Roundness, in general, is a natural attention-grabber and that applies to monograms as well. The repetition inherent in a round design also brings balance and a sense of calm. It has a finish and complete feeling that brands can leverage for their aesthetic.
Round swing tags, with their soft edges, add a nice white noise aesthetic to product packaging. Round swing tags work particularly well for brands in fashion, beauty, and artisanal goods. You can create circular swing tags with glossy metallic finishes, or with matte or textured finishes. Whether minimal and serene, or features a design in bold colours and details, round swing tags can be designed to suit a brand’s look and feel.
Functionality and Practical Applications
Aside from their aesthetics, round swing tags are extremely practically. They can contain key consumer information: the price of an item, its features, care instructions, a logotype, a tagline, etc. The round surface creates a ‘container’ of information that can be filled in creative ways to showcase it in a clear and compelling manner.
The flexibility of mounting is undoubtedly the main benefit of round swing tags: one can attach them to things such as clothing and accessories, home décor items and even gourmet foods. The disc shape can also mirror the design features of the article it is attached to, if the article combines curved features or a round emblem.
For example, in the fashion business, round swing tags are often used for high-end garments and accessories. It goes well with clothing and accessories, because the round tag can be stretched to fit the shape of the button or jewellery used for the product, as you can see in the first picture. Also, round swing tags are used as a complimentary tag for artisanal products from the food and beverage business, such as jelly jam, wine and luxury chocolate, since the tag is often used to tie on to the neck of the wine bottle or the jelly jar, as you can see in the second picture.
Customization and Branding Opportunities
The possibilities are endless with customisable round swing tags, depending on the brand and their vision for their packaging. For example, kraft paper ordinarily remains yellowish in colour when left untreated, which creates a much different visual and tactile sensation compared with a tag made of coated paper whose colour can range from white to creamy. Plastic or recycled materials can also be chosen, with the material having an enormous impact on how long the garment care tag can withstand rough usage.
We can also use embossing, foil stamping and UV coating printing techniques for further three-dimensional effects as well as surface textures. The round shape can enable a more versatile design with different layouts of the information (arranged, for example, in a circle, in the centre, or set in a spiral on round the edge).
Furthermore, the string or ribbon that tethers the swing card can be tailored in terms of colour, texture and length, increasing the tag’s aesthetic value and use. If the target market is one with a high purchasing power, like that of a luxury brand, then maybe a satin ribbon or a metallic string would serve the purpose, but if it is an eco brand then a natural and recyclable jute twine would work better.
Conclusion
Beyond enhancing the looks of brands and creating a lasting impression, round swing tags UK are also meant to complement the functionality of the package. Their customisation can be further extended into the shape and size, allowing them to provide the container with a perfect shape to hold or transport the product. The endless possibilities and distinguished shape of the round swing tag make it a fantastic accessory to enhance the visual impact of almost any product’s packaging regardless of the industry.