The latest report by IMARC Group, titled “Probiotics Market Report by Ingredient (Bacteria, Yeast), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies/Drugstores, Specialty Stores, Online Stores, and Others), Application (Food and Beverages, Dietary Supplements, Animal Feed), Form (Dry, Liquid), and Region 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on the market. The global probiotics market size reached US$ 63.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 114.4 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032.
Probiotics Industry Trends and Drivers:
- Increased consumer awareness about gut health:
One of the primary factors driving the global probiotics market is the heightened consumer awareness about gut health and its connection to overall wellness. Recent studies have highlighted the role of the gut microbiome in regulating a wide array of bodily functions, including digestion, immunity, mental health, and even weight management. This has led to a rise in consumer interest in maintaining a healthy gut flora, which probiotics are known to support. Consumers are increasingly recognizing that a healthy balance of gut bacteria can prevent various gastrointestinal disorders, such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD). Furthermore, there is a growing body of evidence linking gut health to mental health through the gut-brain axis, which has led to probiotics being promoted for digestive health, and also for their potential role in reducing anxiety, depression, and other mental health conditions.
- Rising demand for functional foods and beverages:
Another critical factor driving the growth of the global probiotics market is the rising demand for functional foods and beverages. As consumers become more health-conscious, they are increasingly looking for products that offer additional health benefits beyond basic nutrition. Functional foods and beverages enriched with probiotics have become highly popular because they provide a convenient way to consume beneficial bacteria as part of a regular diet. The popularity of functional foods is particularly high among millennials and Gen Z, who prioritize health and wellness and are willing to spend more on products that align with their health goals. Dairy products such as yogurt and kefir have traditionally been popular sources of probiotics, although there is now a growing demand for non-dairy options, including probiotic-enriched juices, smoothies, cereals, and even snacks. This trend is further fueled by the rise in veganism, lactose intolerance, and dairy allergies, prompting manufacturers to innovate and introduce a wider range of plant-based probiotic products.
- Advancements in probiotic research and technology:
Advancements in research and technology have also played a crucial role in driving the global probiotics market. With the rapid development of microbiome science, new probiotic strains with specific health benefits are being discovered, which is expanding the scope and potential of probiotic products. Scientists are exploring the use of probiotics for a wider range of applications beyond digestive health, including skin care, oral health, mental well-being, and even metabolic conditions such as obesity and diabetes. Additionally, innovations in manufacturing technologies, such as microencapsulation, have improved the stability and viability of probiotic strains, enabling them to survive harsh conditions in the digestive tract and deliver targeted benefits to specific parts of the body. This has allowed companies to develop more effective and differentiated probiotic products, which in turn has spurred market growth.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with detailed profiles of the key players operating in the market.
- Biogaia AB
- Hansen Holding A/S
- Danone S.A.
- General Mills Inc
- i-Health Inc (Koninklijke DSM N.V.)
- Kerry Group plc
- Lallemand Inc.
- Lifeway Foods Inc
- Morinaga Milk Industry Co. Ltd.
- Nestlé S.A.
- PepsiCo Inc
- Probi (Symrise AG)
- Yakult Honsha Co.Ltd.
Probiotics Market Report Segmentation:
Breakup By Ingredient:
- Bacteria
- Yeast
Bacteria dominates the market due to its established role in providing well-documented health benefits and its extensive use in a wide range of probiotic products.
Breakup By Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies/Drugstores
- Specialty Stores
- Online Stores
- Others
Supermarkets and hypermarkets hold the maximum number of shares due to their extensive reach, wide product variety, and convenience, which attract a high volume of consumers seeking easily accessible health products.
Breakup By Application:
- Food and Beverages
- Dietary Supplements
- Animal Feed
Food and beverages represent the largest segment due to its widespread consumer adoption of probiotic-enriched products as part of daily nutrition and health maintenance.
Breakup By Form:
- Dry
- Liquid
Liquid dominates the market due to its ease of consumption, rapid absorption, and the ability to incorporate probiotics into a variety of beverages, making it highly appealing to consumers.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific holds the leading position owing to a large market for probiotics driven by its high consumer awareness about gut health, extensive traditional use of fermented foods, and rapidly growing demand for health and wellness products.
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