All around us, there is data. No matter where we are, whether online or off, it finds us. Information is conveyed to the brain by means of our sensory system. Seeing and making sense of the stimuli is what’s known as perception. Visual perception is the most fundamental sense since it accounts for 90% of the information that reaches our brains. Other senses include hearing, touching, tasting, smelling, and so on. Marketing and design professionals agree on this point: visuals are crucial to successful campaigns. Methods for creating engaging visual material for social media will be the topic of today’s discussion.
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Picture Perfect Ads for Social Media
Graphic design plays a pivotal role in the total content strategy of social media marketing (SMM). Without engaging images to pique people’s interest while they browse, even the best written content will go unnoticed.
Always bear in mind the marketing channel’s specific strategic goals when creating visuals to tell a company’s story. The function of SMM can vary from one kind of business to another. The e-commerce model is worth examining.
Owners of B2C (Business-to-Consumer) companies can use social media to generate leads that go straight to the last stage of the sales funnel, eliminating the need to leave the platform altogether. Directing prospective leads to their websites is a primary focus for B2B (Business-to-Business) companies. This helps introduce the leads to the company and showcases the expertise of the company. That is why the business model and marketing strategy should serve as the foundation upon which designers build visual materials.
Social media networks and marketing objectives both have an impact on visual design. If the company’s tone on social media platforms like Facebook, Twitter, and LinkedIn is more formal than friendly, the design should reflect that. On the other hand, Instagram and Snapchat visual material designs might benefit from a more laid-back approach.
Images Used for Social Media Advertising
Graphics
Content with distinctive visuals and illustrations stands out more in the news feeds of social media platforms.
Image collection
Pictures that are both creative and eye-catching are perfect for revealing the process that occurs behind the scenes.
Videos
The power of a well-made video to increase interaction on social media is common knowledge.
Animations
An animated interaction is a fantastic way to pique the interest of your audience or provide a preview of the story you intend to tell.
Quotes
Motivating quote cards are a terrific way to showcase your company’s principles and are easy to share online.
Images captured from the screen
Use informative screenshots instead of lengthy descriptions.
Visualizations of data
Infographics, maps, charts, diagrams, and other forms of data visualization are a great tool for simplifying otherwise incomprehensible data.
Electronic books
Ebooks are a great tool because they combine text with images.
Displays the
Data can be further organized and made more coherent with the help of slides. Especially for a business-to-business company, they aid in communicating with a specific demographic.
Advice on Visual Content Design for Maximum Engagement
In order to help you make stunning graphics for social media, we have compiled a few design tips.
A color
Colors, as we discussed in a previous article, can evoke a wide range of feelings in people, depending on their origins and worldview. It is important for the designer to consider the intended message, the brand’s voice, and the characteristics of each social media platform when choosing an appropriate color.
Creating an attention-grabbing visual is the main objective. A small percentage of page visitors actually look for new posts from a company. Most people who follow a page check the news feeds for updates. To make a user pause and read your message, you only have a fraction of a second.
Avoid using the same color scheme over and over again. Even if you’ve already established a unique color scheme for your brand, it’s a good idea to experiment with adding new shades. Use vibrant colors without fear. Add a splash of color to your page and surprise your followers to increase engagement on social media. You don’t want your pictures to appear too busy, so be careful not to overdo it.
In stark contrast
The contrast is what draws the human eye. Size, color, texture, form, arrangement, font, and so on are all examples of contrast. It grabs people’s attention and stimulates their visual senses, which is crucial in this day and age when people skim news feeds quickly.
To draw attention to a specific visual aspect or organize a small number of graphic objects, contrast is a useful tool. Contrast has the power to amplify a design concept, link and enhance components, or render the entire image bewildering and useless.
Typography
It is more difficult to get people to notice a picture than it is to get them to read the text on it. For that reason, while making social media graphics, it is crucial to choose the correct font and structure.
Statista predicts that by 2020, there will be 186.3 million monthly users of smartphone social networks. Make sure your message can be read on a smartphone screen by keeping this number in mind the next time you’re designing a visual with text.
Complex typography is not well-received by social media users. Make sure your message is easy to read and understand by prioritizing legibility. Pictures with a lot of text on them, though, can get old fast. To spice up your message, try using related icons or experimenting with different sizes, colors, and weights.
Style
A design’s style can be defined in many ways. It’s an intricate blend of hues, fonts, compositions, and more. What makes a design distinctive is its style.
A number of designers hold the opinion that it is detrimental to their portfolio if they consistently use the same style. If you want to advance in your career, you need to try new things. The creation of images for use on social media platforms can benefit from this. Your page followers will never get bored with your company’s content if you diversify your style to surprise them with original design solutions.
Standard Forms
Try to come up with a couple of content types that can be used as templates. If you publish tutorials every week, you can reuse the announcement template. By using pre-made templates, your audience will be able to identify the source and the message of your post.
The fact that anyone, not just designers, can use templates to whip up a social media post quickly is yet another perk. To save time, make a few standard templates.
Identity management
Just one more little piece of advice: incorporate your brand. Images are widely shared on social media platforms. Be sure that the branding you apply to each image makes it easy for people to recognize your company. If your company isn’t already famous all over the globe, adding a logo won’t make much difference; instead, just mention your name or website.
Your branding should be easily discoverable once someone begins to search for it, without detracting from the message you wish to convey.
Organisational structure
Assist your audience in rapidly and accurately understanding information by utilizing visual hierarchy.
We noted in our earlier piece on visual hierarchy that these principles have their foundation in Gestalt theory. This theory proposes that, in most cases, people see whole objects before they notice specific ones.
Size, color, contrast, repetition, proximity, texture, alignment, and other structured visual characteristics allow designers to guide users’ eyes along a predetermined reading path and highlight key elements.
Prompt for action
Having a visually appealing design is fantastic, but it’s not enough to succeed on social media. The goal of marketers is to get people to take action, such as sharing, liking, and commenting. Make sure to incorporate encouraging text and call-to-action elements into your design.
Clarity
In particular for social media graphics, your design’s clarity is of the utmost importance, regardless of how complicated it is. Strive for a balance between simplicity and informativeness in the design; don’t go overboard. Because time is of the essence, make sure your message is crystal clear to your followers.