Ethiopia Mobile Value-Added Services (VAS) Market

In-Depth Analysis of the Ethiopia Mobile Value-Added Services Market: Trends and Forecasts for 2024-2030

Market Overview: Ethiopia Mobile Value-Added Services (VAS) Market FY24-30

This reports provides an essential and dependable overview of the Ethiopia Mobile Value-Added Services (VAS) Market, serving as a guide for stakeholders navigating the industry’s future trajectory. It covers critical aspects, guiding through challenges and opportunities, shedding light on the market landscape, key insights, driving forces, major competitors, regulatory framework, potential growth, ongoing trends, supply chain dynamics, evolving policies, segments and prominent players.

Ethiopia Mobile Value-Added Services (VAS) Market Report Coverage Details:

  • Base Year: 2023
  • Historical Data: 2019-22
  • Forecast Period: 2024-2030
  • CAGR: 16.11% (2024-2030)

The Ethiopia Mobile Value-Added Services (VAS) Market is valued at around USD 5.89 billion in 2023 and is estimated to grow at a CAGR of about 16.11% during the forecast period, i.e., 2024-30.

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Ethiopia Mobile Value-Added Services (VAS) Market Trend:

Enhancing E-commerce & M-commerce in Ethiopia – In Ethiopia, a noteworthy market trend within the value-added service (VAS) sector revolves around the integration of VAS into the e-commerce & mobile commerce (M-commerce) landscape. With the rising adoption of digital shopping platforms and the increasing usage of smartphones, personalized VAS is becoming a new trend in enhancing the overall shopping experience for consumers. This includes features like personalized product recommendations, one-click shopping options, and secure payment solutions. These services streamline the purchasing process and offer a more tailored and engaging shopping experience, fostering customer loyalty.

As the Ethiopian e-commerce and m-commerce ecosystem continues to expand, businesses & VAS providers are recognizing the significance of offering these enhancements to stand out in a competitive market. This trend aligns with the global evolution of e-commerce & digital shopping, reflecting the growing digital maturity of Ethiopia’s consumer base and its potential for further growth in the VAS market within the country

Ethiopia Mobile Value-Added Services (VAS) Market Segmentation Analysis – FY24-30

Discover a comprehensive evaluation of every segment and its subdivisions, allowing our clients to gain a deep understanding of the Ethiopia Mobile Value-Added Services (VAS) Market (2024-2030). We prioritize uncovering the pivotal factors that presently drive and will shape the industry’s growth moving forward. Our goal is to empower our esteemed clients by optimizing their end-user positioning and revenue generation through a thorough analysis of market size, share and all the latest market scope across diverse segmentation categories.

The Ethiopia Mobile Value-Added Services (VAS) Market segmentation is enlisted below:

By Services

  • Short Messaging Services (SMS) – Market Size & Forecast 2019-2030, USD Million
  • Multimedia Messaging Services (MMS) – Market Size & Forecast 2019-2030, USD Million
  • Location-based Services- Market Size & Forecast 2019-2030, USD Million
  • Mobile Email & IM- Market Size & Forecast 2019-2030, USD Million
  • Mobile Money- Market Size & Forecast 2019-2030, USD Million
  • Mobile Advertising- Market Size & Forecast 2019-2030, USD Million
  • Mobile Infotainment- Market Size & Forecast 2019-2030, USD Million
  • Others- Market Size & Forecast 2019-2030, USD Million

By Store

  • Google Play- Market Size & Forecast 2019-2030, USD Million
  • App Store- Market Size & Forecast 2019-2030, USD Million
  • Others- Market Size & Forecast 2019-2030, USD Million

By Type

  • Free- Market Size & Forecast 2019-2030, USD Million
  • Paid – Market Size & Forecast 2019-2030, USD Million

By End Users

  • BFSI- Market Size & Forecast 2019-2030, USD Million
  • Education- Market Size & Forecast 2019-2030, USD Million
  • Sports- Market Size & Forecast 2019-2030, USD Million
  • Retail- Market Size & Forecast 2019-2030, USD Million
  • Government- Market Size & Forecast 2019-2030, USD Million
  • IT & Telecom- Market Size & Forecast 2019-2030, USD Million
  • Healthcare- Market Size & Forecast 2019-2030, USD Million
  • Others- Market Size & Forecast 2019-2030, USD Million

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By Region

  • East
  • West
  • North
  • South

Ethiopia Mobile Value-Added Services (VAS) Market Competitive Landscape

Ethio Telecom, Amha Wehibe, NextStep Technology, Fidel Technologies, Safaricom and others.

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Key Report Highlights   

  • Market Dimensions & Projections
  • Pricing Evaluation,
  • Recent Strategic Moves by Companies,
  • Primary Stakeholders,
  • Analysis of Import and Export Trends,
  • Competitive Landscape Assessment,
  • Emerging Opportunities,
  • Market Trends and Indicators

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