This update focuses on strengthening algorithmic processes to prioritize content that truly benefits users, while also introducing stricter spam policies to combat any manipulative tactics which tarnish search results integrity.

As part of its broad core update, this effort prioritized high-quality content inspired by firsthand experience and expert knowledge, leading some publishers to experience traffic fluctuations that lasted longer than usual after such updates.

1. Content quality

Google has long stressed the importance of high-quality content as an SEO factor, and their latest update takes an active (some might say retroactive) approach towards improving it. This core update will reduce low-quality, unhelpful or distracting material that may not meet searcher intent; sites which experienced performance decreases may see improvements once all sites have rolled out their updates are finished.

This core update will focus on combatting spammy practices such as scaled content abuse and expired domain abuse, helping businesses that follow best practices reduce competition, while those using outdated and spammy tactics could experience decreased search visibility. This serves as a timely reminder that creating engaging content remains essential for websites of all types.

2. Link building

Link building refers to the practice of obtaining links from credible sources. Although various strategies may prove successful, natural link-building that adheres to Google’s quality guidelines should be prioritized to ensure your website remains stable during algorithm updates and rankings changes.

The 2024 Google algorithm update has made it more challenging for some businesses to rank well in search engine results pages (SERPs), yet you can mitigate its effect by adopting an approach which emphasizes quality and relevance.

The June 2024 spam update sought to rid search engines of content considered spammy and guarantee an improved user experience, including eliminating cloaking, sneaky redirects, keyword stuffing and artificial intelligence-generated content sites that relied heavily on such tactics for their ranking strategy. It was one of the major core updates released during 2024.

3. Mobile-friendliness

An unfriendly website will significantly diminish its search engine visibility. Mobile-friendly sites load quickly, are user-friendly and offer excellent user experiences; having one is essential if any business wants to remain ahead of their competition.

Google began prioritizing mobile-friendly websites in search results several years ago, in recognition of the fact that most search engine users now access search engines through mobile devices, and in order to provide their users with an optimal experience.

Google continues to push SEO professionals to prioritize user experience over all else – which is fantastic news for those who take time and care in creating quality content that brings real value to their audience.

4. Site speed

Google algorithm changes are constant, yet not all are equal in impactfulness. One such change was the March 2024 core update which focused on specific ranking factors for better web visibility.

This core update focused on providing content that benefits users while pushing down pages created solely to manipulate search algorithms. Furthermore, Google continued its battle against spam with this change.

As such, webmasters who have been affected by Google’s algorithm updates should expect more volatility in their traffic if this impactful update impacts them. But it’s important to keep in mind that other factors besides just Google’s updates could impact your visibility; such as other algorithm modifications, competition actions or user intent changes. It is therefore best practice to stay ahead of the curve by consistently creating helpful, relevant, and unique content. One can go to my site codyhochstenbach.com to get complete insights about Google Algorithm .

5. Local SEO

Small businesses depend on local SEO to increase online visibility in an increasingly competitive digital landscape. From established brands to those trying to enter new markets, local SEO can make all the difference for a small business’s online visibility and revenue generation.

On March 5, Google initiated an update designed to clear away digital debris that cluttered search engine results. It specifically targeted websites publishing low-quality content, disfavouring them by up to 40% and potentially delisting them from search results altogether.

This update was somewhat less dramatic than its core counterparts, focusing more on quality and user experience rather than link building. It addressed issues related to the Possum update which had inadvertently altered local rankings; Google also awarded English-language product reviews and made corrections to ranking systems targeting clickbait; it also altered how pages win their places in search results.