Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Insights Report Overview
According to the latest market study by MarkNtel Advisors titled “Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market: Industry Size, Share, Trends, Growth, Opportunity Analysis 2023-2028” presents a thorough examination of market drivers, opportunities and challenges.
Utilizing a quantitative approach, it offers precise insights into market size, share, and growth. Crafted by industry experts, the report delves into consumption patterns, geographical analysis, and competitive landscapes. Its objective is to furnish valuable insights for clients seeking to comprehend and leverage market dynamics. With a dual focus on historical achievements and future projections, it furnishes a nuanced understanding of the market terrain.
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Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Overview:
The Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28.
Growth Opportunity: Growing Infrastructure & Smart City Construction Provides the Availability for More Ad Locations
Virtually every area of urban life has undergone significant alteration due to the continual investment & technological advancement to construct smart buildings & tourist attraction sites in the MENA region. The construction of these premises offers an opportunity for the expansion of the installation of the DOOH at various locations such as hotels, airports, resorts, religious places, etc. This has led to increased interaction, consumption, connection, and target customers for the brand owners, as these sites are visited by many local citizens & tourists in the country, such as the UAE, Saudi Arabia, Israel, South Africa, and others.
Moreover, the majority of innovations have been made possible by integrating different technologies, artificial intelligence, and analytics. Some OOH companies have already begun to use real-time data on visitors & citizens who visit smart city infrastructure, indicating the growing adoption of DOOH in the Middle East & Africa.
Competitor Insight: Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market
This report focuses on major market participants like:
- JCDECAUX SA
- ELAN Media
- HyperMedia FZ LLC
- Emirates Neon Group
- Hills Advertising L.L.C.
- Elevision
- Dooha Media
- Viola Communications
- Daktronics Inc.
- NMN Communications
- Mubashir
- Primaflex International
- Lifeonscreen
- Others
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Segmentation Summary: Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market
This segmentation analysis outlines prominent sections in the report’s table of contents. Each segment undergoes thorough analysis, including sub-segments, to showcase both current and historical market sizes. The analysis underscores investment opportunities for rapid growth, particularly in the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market, with notable highlighting on:
-By End Users
- Retail
- Real Estate
- Financial Services
- Government
- Automotive
- Others (Education, Healthcare, etc.)
Here, Retail gained the major market share of the DOOH Advertising market during the historical years. By installing digital screens in public places such as malls and offices, companies are able to target large audiences at once, as customers watch for billboards to stay up-to-date with the latest trends. Additionally, with the rise in inbound tourism, the demand for accommodation, entertainment, and dining areas would amplify in the country.
-By Location
- Bus Stations
- Malls & Facades
- Airports
- Taxi
- Movable Trucks
- Fuel Stations
- Trains/Metro
- Super Markets/Hyper Markets
- Departmental/Convenience Stores
- Highways & Bridges
- Roadside Lamp Posts
- Roadside Mupis
Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Geographical Reach:
- The UAE
- Saudi Arabia
- Oman
- Qatar
- Egypt
- Morocco
- Others
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Key Questions Addressed:
- Factors Driving Market Growth: Understand the primary drivers propelling the Middle East & Africa Digital Out-of-Home Advertising (DOOH) market forward.
- Access to Reliable Reports: Learn where to access dependable market reports for informed decision-making.
- Growth Projections: Gain insights into anticipated growth projections for the coming years.
- Geographical Hotspots: Identify geographical poised for significant market growth soon.
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