Quick Overview of the Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Analysis

The objective of the Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Research Report is to provide a detailed and useful data, and a geographical perspective for predictions of future. The recommendations included in the report are supposed to be insightful and actionable, offering a thorough understanding of the industry. Moreover, it includes a comprehensive table of contents, relevant data, and an analysis of numerous important aspects that have impacted the market.

According to the latest report analysis by MarkNtel Advisors, the Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2024-30. This detailed study provides a detailed overview of the current market state, including market trends, opportunities, along with the recent developments. In-depth analysis of market share, size, forecast, and competitive landscape is also covered in this report that presents a clear picture of the industry with relevant statistical data.

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Latest Opportunity Contributing in the Middle East & Africa Digital Out-of-Home (DOOH) Advertising Industry:

Growing Infrastructure & Smart City Construction Provides the Availability for More Ad Locations – Virtually every area of urban life has undergone significant alteration due to the continual investment & technological advancement to construct smart buildings & tourist attraction sites in the MENA region. The construction of these premises offers an opportunity for the expansion of the installation of the DOOH at various locations such as hotels, airports, resorts, religious places, etc. This has led to increased interaction, consumption, connection, and target customers for the brand owners, as these sites are visited by many local citizens & tourists in the country, such as the UAE, Saudi Arabia, Israel, South Africa, and others.

Moreover, the majority of innovations have been made possible by integrating different technologies, artificial intelligence, and analytics. Some OOH companies have already begun to use real-time data on visitors & citizens who visit smart city infrastructure, indicating the growing adoption of DOOH in the Middle East & Africa.

Middle East & Africa Digital Out-of-Home (DOOH) Advertising Industry Recent Developments

• 2022: ELAN Media signed an agreement with Waterfront Family Destination for developing digital-out-of-home advertising for Place Vendôme Qatar
• 2021: Hypermedia & DigitAll, developed a fully customizable DOOH media experience for its more than 800 strategic partners & clients.

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A Detailed Outlook of Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Segmentation

The Market Segmentation analysis provides and accurate data of the industry to help the analysts make smart strategic investment decisions. Also, the prediction of the market is included for national, and level in the research. The study analyses latest trends of the industry from 2024-30 for each of the category. Different segments were used to classify the market for this study are listed below:

-By Type

• Billboards/LED Screens – Market Size & Analysis 2019-2030 (USD Million)
• Street Furniture – Market Size & Analysis 2019-2030 (USD Million)
• Transit

-By End User

• Retail – Market Size & Analysis 2019-2030 (USD Million)
• Real Estate – Market Size & Analysis 2019-2030 (USD Million)
• Financial Services – Market Size & Analysis 2019-2030 (USD Million)
• Government – Market Size & Analysis 2019-2030 (USD Million)
• Automotive – Market Size & Analysis 2019-2030 (USD Million)
• Others (Education, Healthcare, etc.) – Market Size & Analysis 2019-2030 (USD Million)

-By Location

• Highways/Bridges – Market Size & Analysis 2019-2030 (USD Million)
• Roadside Mupis – Market Size & Analysis 2019-2030 (USD Million)
• Roadside Lamp Posts – Market Size & Analysis 2019-2030 (USD Million)
• Gas Stations – Market Size & Analysis 2019-2030 (USD Million)
• Malls – Market Size & Analysis 2019-2030 (USD Million)
• Stadiums – Market Size & Analysis 2019-2030 (USD Million)
• Public Transport Stations – Market Size & Analysis 2019-2030 (USD Million)
• Others

Geographical Analysis:

-By Country

• The UAE – Market Size & Analysis 2019-2030 (USD Million)
• Saudi Arabia – Market Size & Analysis 2019-2030 (USD Million)
• Oman – Market Size & Analysis 2019-2030 (USD Million)
• Qatar – Market Size & Analysis 2019-2030 (USD Million)
• Kuwait – Market Size & Analysis 2019-2030 (USD Million)
• Bahrain– Market Size & Analysis 2019-2030 (USD Million)

Among all the countries, Saudi Arabia held a major share in the Middle East & Africa Digital Out-of-Home Advertising market in historical years. Out-of-home advertising is regarded as one of the most influential forms of brand promotion dedicated to consumers of varied ages & preferences. The market growth imputes to a notable rise in commercial advertising activities across the business to grab individuals’ attention & promote brand awareness.

Furthermore, with the introduction of digitalized OOH advertisement services based on Geofencing, the country is expected to witness an increase in the deployment of GPS-based technology on billboards across malls, stations, and other locations to generate more customer leads. This would lead to a considerable increase in the demand for Digital out-of-home advertisement services in Saudi Arabia during 2024-2030.

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Lead the Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market with a Deep Evaluation of the Competition

This report also includes accurate facts, figures, and market data into income assessments, and projections in the industry by using a wide range of statistical tools and knowledge about the market by the experts. Each notable market participant has a SWOT evaluation, a profile and a complementary Porter’s Five Forces analysis.

Moreover, to take the benefits of new opportunities, dominating players have been constantly realigning their systems, and methods of operation. We also evaluate major businesses that are influences on a geographical scale along with the small and medium-sized businesses that plays crucial role and have substantial opportunity for expansion in order to accurately reflect the levels of market competition.

The details on the following key players is presented in this section as:

• Al Arabia
• Backlight Media
• JCDECAUX SA
• ELAN Media
• HyperMedia FZ LLC
• Hills Advertising L.L.C.
• Elevision
• Dooha Media
• Mubashir
• Lifeonscreen
• Wave Media
• Others

Key Report Highlights      

• Market Dimensions & Projections
• Pricing Evaluation,
• Recent Strategic Moves by Companies,
• Primary Stakeholders,
• Analysis of Import and Export Trends,
• Competitive Landscape Assessment,
• Emerging Opportunities,
• Market Trends and Indicators

Why choose MarkNtel?

MarkNtel Advisors is a leading market research company, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.

Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 14.8 diverse industrial verticals.

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