Popcorn is mostly associated with entertainment like cinema, carnival and fair. Remember the taste was not the only determiner for choose fresh food ingredients to get the best fun with your family. And popcorn boxes become an important element in popcorn experience. Its packaging have been emerged from a tiny bag to a new type of packaging. In this article, we will see why make popcorn experience better than before and how the popcorn box packaging in this era.
The Importance of Popcorn Box Packaging
The packaging for popcorn boxes serve many purposes.
First of all, it is the practical function to hold and take out popcorn. The design of it is keeping the snack easy to carry, quick to open or close for avoiding a big mess and the freshness is important too for not let it go off so quickly.
Second, the visual effect such as bright colors and special patterns or branding can lead the potential customers draw the attraction and be more easily known for the brand itself.
Last but not least, the feature of the package helps the little snack become an incredible part of the event or outing.
Design Elements of Popcorn Boxes
Popcorn boxes have undergone a significant transformation in terms of design since the early days of plain cardboard boxes used to serve popcorn. Nowadays, popcorn boxes are designed remarkably keeping in view the aesthetics and functionality. The significant design features are as below.Cardboard popcorn box is highly efficient that can accommodate at large the amount of popcorn, therefore it is economic. It is perfectly balanced to run on air stream and resistant to the air pressure. The shape of crane popcorn boxes is specifically designed for the children. It is decorated with beautiful colors and themes that are appealing to them. It is quite easy for them to break the packets of popcorn spontaneously without any help from the adults.
Shape And Size Of Popcorn Box: Popcorn boxes come in conical and rectangular shape to hold easily in one hand. Sizes in the popcorn box can be a number of varieties based on the need of the portion. It may be a unit pizza box, family pizza box and so on. Shape and size are the important factor in any box in order to get it in a required form and size with easy use and comfort.
Material: Popcorn boxes are typically made out of heavyweight, lightweight cardboard or paperboard. These materials are durable, economical and ecofriendly when made using recycled materials or in fully biodegradable format. Material must be grease-resistant so the box doesn’t become soggy or discoloured.
Colour and Graphics: Aesthetic appeal for popcorn packages can be found in standard bright colours such as red, white, and yellow. Frequently, popcorn packages have a striped design resembling red and white candy canes – perhaps to invoke memories of film theatres or other carnival events. Of course, individual brands can reimagine the look and feel of their products through colour choices and custom graphics. These graphics can include logos or mascots that represent the brand itself, also increasing consumer recognition.
Added functional features: Some popcorn boxes are equipped with added functional features, such as a handle built into their design, or perforated edges that allows the box to be easily folded or torn for sharing. This provides the benefits of more user-friendly, convenient packaging for the consumer.
Branding Opportunities with Popcorn Boxes
Packaging of popcorn boxes has a large space for branding and marketing. It can help business to gain more recognition. For example, if it is a branding of a movie theatre chain, a popcorn vendor or a snack brand business, this product can help business to put logo in it, along with a tagline and special designs.
Moreover, themed popcorn boxes can be used in order to promote certain events, special occasions or new releases. For instance, each time there’s a new cinema release, the Big Screen as well as other cinemas offer popcorn boxes with movie character or other designs, which fit into release and thus for a while put everyone in a movie mood. Doing this basically promotes a certain brand, and besides a great movie-going experience, they provide fans with a souvenir that extends the brand.
The Environmental Impact of Popcorn Packaging
Recent years saw the improvement of air. Many people became conscious of environment problems . That’s why popcorn boxes wholesale uk is important. Ordinary consumers prefer to buy the packing which is eco-friendly . Therefore many companies try to use the nature friendly materials for packagings.
The packs are made out of recyclable and/or biodegradable material. Some companies are also trying to innovate, seeing this as an opportunity to be seen by sustainable-conscious consumers: the packaging is composed by a box made out of bamboo, one of the fastest growing plants in the world and easily spread purity to decompose and, with a little twist, can even seem to be without packaging at all.
Conclusion
Popcorn box packaging is essential for provide practicality and branding, and also satisfies our sense of nostalgia. It is precisely because of the shape, size, color, etc., that popcorn box is easy to use, which is very important in popcorn boxes packaging design. It also provides an opportunity for branding and product launch.
Plastic is still the basic material for visual and auditory packaging of popcorn products. However, as the times move forward, environmental protection has become an important topic in the packaging industry. People demand better popcorn boxes packaging, which promotes the use of environmentally friendly materials in packaging. Thus, popcorn boxes are not only snack containers, but also a big part of the corresponding experience, which may have a greater impact on consumers.