Your Book’s Back Cover Blurb Means a Lot

As an author, creating a captivating book cover is critical to publishing, as everyone in book publicity services can tell you. It’s not just about the title and front cover art; the subtitle and back cover play equally essential roles. They have the power to attract media coverage and entice potential readers. While the title is intended to grab attention, the subtitle is a valuable source of information, particularly for nonfiction books. The back cover and blurb are pivotal in persuading people to invest in and explore your book further. Therefore, think twice if you weren’t emphasizing it.

In physical bookstores, readers often turn the book over to read the blurb, which shows the book’s content and why it’s a worthy purchase. Traditionally published authors usually have the advantage of having staff members craft their blurbs. Still, for self-published authors, the task of creating a compelling blurb falls squarely on their shoulders. In online bookstores, the back cover blurb takes on the role of the primary marketing text. When writing your blurb, it’s important to consider whether you aim to drive book sales or convey a more artistic and literary message — both have benefits.

While achieving both objectives is possible, it sets a high standard for the quality of your writing. Some self-published authors write with goals beyond sales, seeking to create an inspirational and thought-provoking experience for their readers. Nonfiction books typically feature straightforward back cover blurbs that succinctly explain the purpose and value of the content. At the same time, novels often focus on creating an immersive and aesthetically pleasing experience for the reader. In crafting your blurb, it’s beneficial to consider your target audience and articulate why your book offers more value than others.

Additionally, sharing information about yourself and your expertise can enhance the blurb’s appeal. It’s essential to convey what readers will gain from your book and why it’s a valuable source of information or entertainment. If you’re a nonfiction author, your credentials establishing expertise on the book’s topic are influential. Novelists often talk about their previous books, the inspiration for their work, and their connections to today’s literary world. As you write, ensure that the blurb is concise and easy to read, captivating and engaging, leaving potential readers eager to delve into your book.