Hand Sanitizer Market – United States

Market Statistics

Base Year: 2023

Forecast Years: 2024-2032

Historical Years: 2018-2023

Market Size in 2023: USD 1,270.8 Million

Market Forecast in 2032: USD 872.5 Million

According to the latest report by IMARC Group, The United States hand sanitizer market size reached USD 1,270.8 Million in 2023. Looking forward, IMARC Group expects the market to reach USD 872.5 Million by 2032. The market is expanding rapidly, driven by increased consumer awareness of hygiene and the growing demand for convenient and effective hand sanitizers. This growth is further fueled by the expansion of product offerings and the increasing adoption of hand sanitizers in various sectors.

United States Hand Sanitizer Industry Trends and Drivers:

• Growing awareness of personal hygiene:
  • Increased consumer demand for hand sanitizers as an essential product due to heightened awareness of hygiene.
  • Companies are focusing on innovative formulations, including alcohol-based sanitizers, foam, and gel types, offering fast-acting and effective germ protection.
• Eco-conscious trends:
  • The rise of eco-consciousness is influencing the market, with manufacturers producing sanitizers featuring sustainable packaging and natural ingredients.
  • Appeals to environmentally aware consumers seeking eco-friendly hygiene products.
• Sector-specific demand:
  • Demand is rising in sectors such as healthcare, hospitality, and education, where hygiene standards are critical.
  • Portable and travel-size sanitizers are gaining popularity, reflecting the need for on-the-go hygiene solutions.
• Technological advancements:
  • Technological progress is shaping the market with automated manufacturing, allowing companies to scale up production efficiently.
  • Development of new products like moisturizing hand sanitizers caters to a broader range of consumer preferences.
• Public health awareness:
  • Public awareness regarding personal hygiene surged during the COVID-19 pandemic, driving the demand for hand sanitizers in both households and businesses.
  • Centers for Disease Control and Prevention (CDC) recommendations for regular hand sanitation continue to sustain demand.
• Healthcare sector reliance:
  • The expansion of the healthcare sector, including hospitals, clinics, and long-term care facilities, contributes significantly to market growth.
  • Stricter sanitation protocols due to the increased frequency of hospital-acquired infections (HAIs) have led to a consistent need for medical-grade hand sanitizers.
• Shift toward natural products:
  • Consumers are seeking natural and eco-friendly hand sanitizers, featuring plant-based alcohols, essential oils, and other natural ingredients.
  • Reduced reliance on synthetic chemicals drives demand for sustainable and skin-friendly formulations.
• On-the-go hygiene solutions:
  • The market benefits from the trend toward portable hand sanitizers, catering to consumers’ needs for convenient, travel-size bottles.
  • Increased movement through public spaces fuels demand for compact sanitizers, further boosting overall market growth.

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United States Hand Sanitizer Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Alcohol
• Non-Alcohol

Breakup by Product Form:

• Gel
• Liquid
• Foam
• Spray
• Others

Breakup by End-User:

• Hospitals
• Households
• Restaurants and Hotels
• Others

Breakup by Ingredient:

• Natural
• Organic
• Synthetic

Breakup by Pack Size:

• Small
• Medium
• Large

Breakup by Distribution Channel:

• Pharmacies
• Supermarkets and Hypermarkets
• Departmental Stores
• Online
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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United States Hand Sanitizer Market News:

In March 2022, PURELL introduced a new hand sanitizer Advanced Hand Sanitizer 2in1 Moisturizing Foam and Advanced Hand Sanitizer Naturals Foam and PURELL.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.  IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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