Renub Research Publishes Comprehensive Report on United States Smart TV Market (2024-2030)
Renub Research has released a detailed report titled, “United States Smart TV Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2030,” offering an in-depth analysis of market share statistics and key industry dynamics. This report examines the competitive landscape, geographic distribution, and the growth potential of the United States Smart TV Market.
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United States Smart TV Market Expected to Grow at a CAGR of 10.50% (2024-2030)
Smart TVs have become a household staple in the United States, thanks to their integration of internet connectivity, streaming services, and interactive features. They cater to consumers’ evolving needs for entertainment and convenience by providing easy access to popular streaming platforms like Netflix, Hulu, and Amazon Prime Video. This shift towards a more immersive, customizable viewing experience reflects a major shift in consumer preferences.
Growth Driven by Technological Advancements and Consumer Preferences
Smart TVs in the U.S. have grown in popularity due to improved technology, affordability, and enhanced internet connectivity. They offer convenient access to a wide range of content and apps, significantly elevating home entertainment. The trend toward larger, high-quality displays has further enhanced the home viewing experience, blending traditional TV features with internet capabilities.
With technological advancements and the rise of voice assistants and artificial intelligence, smart TVs are evolving rapidly, transforming the landscape of home entertainment. This dynamic growth is expected to continue, with the U.S. Smart TV market projected to reach US$ 100.06 Billion by 2030.
Full HD TV Poised for Continued Market Growth
While 4K and 8K resolutions are gaining popularity, Full HD TV remains a favorite in the U.S. market due to its balance of performance and affordability. Full HD TVs are expected to maintain significant market share as they cater to a large portion of available content and offer a practical alternative to higher resolutions in terms of both cost and bandwidth requirements.
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Screen Size Preferences and Market Trends
The 46 to 55-inch display range dominates the U.S. Smart TV market. This size provides an optimal balance between immersive viewing and practical room fitting, making it ideal for most American households. The combination of this size’s accessibility and affordability ensures its sustained popularity in the market.
Screen Size – U.S. Smart TV Market Breakup:
- Below 32 inches
- 32 to 45 inches
- 46 to 55 inches
- 56 to 65 inches
- Above 65 inches
Flat Smart TVs Continue to Command the Market
Flat smart TVs are set to dominate the U.S. Smart TV market due to their sleek design and adaptability to modern home environments. Their ability to seamlessly blend with minimalist aesthetics, combined with affordability and installation convenience, makes flat screens the preferred choice for many consumers.
Type – U.S. Smart TV Market Breakup:
- Flat
- Curved
LED Smart TVs Maintain Market Leadership
LED Smart TVs lead the U.S. market due to their vibrant colors, energy efficiency, and slim profiles. Their affordability and eco-friendly features align with growing consumer preferences for energy-efficient, cost-effective products.
Technology – U.S. Smart TV Market Breakup:
- OLED
- QLED
- LED
- Plasma
- Others
Android Smart TVs Gaining Traction
Android Smart TVs are experiencing significant growth in the U.S. market. Their user-friendly interface, compatibility with Google services, and vast app ecosystem make them an attractive option for consumers seeking an integrated, connected home entertainment solution.
Operating System – U.S. Smart TV Market Breakup:
- Android
- Tizen O.S.
- WebOS
- Roku
- Firefox
- Cast OS
- Fire TV
- Others
Residential Smart TVs Drive Market Growth
The residential segment remains the primary driver of sales in the U.S. smart TV market, with increasing demand for home entertainment. Smart TVs have become central to modern home setups, offering a wide range of features from streaming to smart home compatibility.
Application – U.S. Smart TV Market Breakup:
- Residential
- Commercial
California Leads the U.S. Smart TV Market
California is expected to capture the largest share of the U.S. Smart TV market due to its role as a technological hub, home to Silicon Valley and many leading tech companies. The state’s high level of tech adoption and innovation positions it to continue driving growth in the smart TV industry.
U.S. States Market Breakup:
- California
- Texas
- New York
- Florida
- Illinois
- And more…
Competitive Landscape
Leading companies in the U.S. Smart TV industry include Panasonic Corporation, Sony Corporation, Samsung Electronics Co. Ltd, Sharp Corporation, VIZIO Inc, Koninklijke Philips NV, and Hitachi Ltd.
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Renub Research is a market research and information analysis company with over 15 years of experience. The company provides valuable insights to help businesses make data-driven decisions. Renub Research has published over 9,500 syndicated reports and completed more than 750 custom research projects for clients such as EMIS, Bloomberg, and Thomson Reuters.
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